The Partnership Your Association Deserves
How we can help your association gain exposure, increase member engagement, and improve your financial stability with no upfront cost to your association
We won’t bore you with a brief on unprecedented or uncertain times — we’ve all lived through the last year
and are now trying to make what worked in 2019 work in 2021. As in-person conferences and live events
dwindled, and eventually stopped completely in 2020-2021, professional associations and organizations had no
choice but to move online or fall out of contention.
PROBLEM 1
Limits on engagement
The question is now: how do you engage your members and keep retention rates high, when you can’t even shake their hands?
Members who feel respected, heard, and valued are far more likely to actively engage with your
association, and remain loyal long-term. A happy member is a free advertiser and recruiter!
According to a poll conducted by McKinley Advisors, 42% of associations saw drops in retention in July 2020, an increase from 23% in January 2020.
While in-person events have traditionally been an effective way of engaging members, it has always had drawbacks, even before 2021. Some members don’t have the time or resources to travel to live events. That doesn’t mean they don’t have valuable input to contribute, that other members haven’t been able to access. Face-to-face events have also always been limited by conference centre capacity, accommodation prices, and travel
PROBLEM 2
Generational gaps
It makes sense that your member retention strategies are aimed at Baby Boomers - until recently, they made
up the majority of the workforce, and even now, still hold the greatest purchasing power.
However, as of 2020, well over ⅓ of the workforce consisted of Millenials, with another ⅓ being of
Generation X. This means that, not only should your recruitment strategies target these generations, so
should your retention strategies.
Stick around, and we’ll break down the generational differences in loyalty and engagement
PROBLEM 2
Generational gaps
It makes sense that your member retention strategies are aimed at Baby Boomers - until recently, they made
up the majority of the workforce, and even now, still hold the greatest purchasing power.
However, as of 2020, well over ⅓ of the workforce consisted of Millenials, with another ⅓ being of
Generation X. This means that, not only should your recruitment strategies target these generations, so
should your retention strategies.
Stick around, and we’ll break down the generational differences in loyalty and engagement
PROBLEM 2
Generational gaps
It makes sense that your member retention strategies are aimed at Baby Boomers - until recently, they made
up the majority of the workforce, and even now, still hold the greatest purchasing power.
However, as of 2020, well over ⅓ of the workforce consisted of Millenials, with another ⅓ being of
Generation X. This means that, not only should your recruitment strategies target these generations, so
should your retention strategies.
Stick around, and we’ll break down the generational differences in loyalty and engagement
PROBLEM 3
Bottom lines
The decline of in-person events, as well as the possible tightening belts of your members, may have
impacted your bottom-line.
The February-March 2021 Association Impact Survey by the ASAE Research Foundation found that the number
1 ranked challenge by associations was managing the impact of COVID on non-dues-driven revenue streams.
A close second was managing dues-driven revenue streams
The decline of in-person events, as well as the possible tightening belts of your members, may have
impacted your bottom-line.
The February-March 2021 Association Impact Survey by the ASAE Research Foundation found that the number
1 ranked challenge by associations was managing the impact of COVID on non-dues-driven revenue streams.
A close second was managing dues-driven revenue streams
The decline of in-person events, as well as the possible tightening belts of your members, may have
impacted your bottom-line.
The February-March 2021 Association Impact Survey by the ASAE Research Foundation found that the number
1 ranked challenge by associations was managing the impact of COVID on non-dues-driven revenue streams.
A close second was managing dues-driven revenue streams
BENEFIT 1
No limits
No limits
Help your members by providing resources they can utilise from home or the office
Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report found that, of associations
who saw recent growth in membership, 78% attributed their success to strategically engaging member
Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report found that, of associations
who saw recent growth in membership, 78% attributed their success to strategically engaging member
Marketing General Incorporated’s 2020 Membership Marketing Benchmarking Report found that, of
associations who saw recent growth in membership, 78% attributed their success to strategically engaging
member
BENEFIT 2
Bridging the gap
Blended learning: Not everyone enjoys online video learning, so we also offer a transcript for courses, or
the possibility to consume content as podcasts, on the go.
Bridge generational divides, from Gen Z to Baby Boomers:
Gen Z relies on the technology they grew up with,
and would feel inconvenienced not to have access to development opportunities online
While Millennials try to establish themselves in the
workforce and develop into leaders, offer convenient opportunities they can take advantage of on the go.
Gen X is generally considered the ‘ignored’
generation but still has plenty of time left in the workforce. These members are generally more loyal when
they feel they are receiving value for their money. They bring with them years of expertise, spending
power, and loyalty.
Baby boomers used to dominate the workforce, but
their numbers have been dwindling as they retire. Even still, they have the most experience and wisdom to
offer, and retain the highest purchasing power of all generations. Providing blended learning
opportunities for this group will allow them to choose their preferred method of learning and engage more
readily.
BENEFIT 3
Savings and Non-Dues Revenue
Savings and Non-Dues Revenue
Rather than spending your valuable time and resources on developing a new platform and new content as
training for your members, may we suggest...
Rather than spending your valuable time and resources on developing a new platform and new content as
training for your members, may we suggest...
Existing top-of-the-line software and marketplace used by tens of thousands of membership users
Existing professional development content, created by experts in the field
Engage your current members to build courses to sell to other members, and supplement this with existing
courses to help you get started in year 1
Existing marketing campaigns, sending your logo and association information to thousands of relevant
prospective consumers
Existing customer support for your members if they have questions about their development
We have a variety of possibilities when it comes to generating non-dues revenue for you.
What LearnFormula Offers You
What LearnFormula Offers You
What LearnFormula Offers You
Cost Efficiency
Increased Engagement
Exposure
Content, not just a platform
Cost Efficiency
Cost Efficiency
Cost Efficiency
We host an existing catalogue of over 3,000 online courses, so we have you covered, regardless of your
needs.
WHAT THIS MEANS FOR YOU:
Leverage the expertise of our industry experts with already created courses
We host an existing catalogue of over 3,000 online courses, so we have you covered, regardless of your
needs.
WHAT THIS MEANS FOR YOU:
Leverage the expertise of our industry experts with already created courses
We host an existing catalogue of over 3,000 online courses, so we have you covered, regardless of your
needs.
WHAT THIS MEANS FOR YOU:
Leverage the expertise of our industry experts with already created courses
We have fully developed, professional marketplaces in various industries and partnered with the top
associations.
WHAT THIS MEANS FOR YOU:
No resources needed for customer support, marketing, content creation, or software development.
We have fully developed, professional marketplaces in various industries and partnered with the top
associations.
WHAT THIS MEANS FOR YOU:
No resources needed for customer support, marketing, content creation, or software development.
We have fully developed, professional marketplaces in various industries and partnered with the top
associations.
WHAT THIS MEANS FOR YOU:
No resources needed for customer support, marketing, content creation, or software development.
Increased Engagement
Increased Engagement
Increased Engagement
Our platform is optimized for mobile devices - smartphones, tablets, laptops.
Increased engagement of younger members, who tend to use mobile devices more often than desktop
computers; more engagement for busy members, who may choose to listen to courses as podcasts on their
commute. We know that members who feel engaged with an organization are more likely to be loyal and
renew their membership year after year
The February-March 2021 Association Impact Survey by the ASAE Research Foundation ranked “Opportunity to
engage with members in new/creative ways” as the number 1 opportunity associations were looking for
Our platform is optimized for mobile devices - smartphones, tablets, laptops.
Increased engagement of younger members, who tend to use mobile devices more often than desktop
computers; more engagement for busy members, who may choose to listen to courses as podcasts on their
commute. We know that members who feel engaged with an organization are more likely to be loyal and
renew their membership year after year
The February-March 2021 Association Impact Survey by the ASAE Research Foundation ranked “Opportunity to
engage with members in new/creative ways” as the number 1 opportunity associations were looking for
Our platform is optimized for mobile devices - smartphones, tablets, laptops.
Increased engagement of younger members, who tend to use mobile devices more often than desktop
computers; more engagement for busy members, who may choose to listen to courses as podcasts on their
commute. We know that members who feel engaged with an organization are more likely to be loyal and
renew their membership year after year
The February-March 2021 Association Impact Survey by the ASAE Research Foundation ranked “Opportunity to
engage with members in new/creative ways” as the number 1 opportunity associations were looking for
Content, not just a platform
Engage your current members to build content for other members - at no cost to your organization.
Our existing courses are created and presented by experts in the industry and can supplement your
association’s course content.
While other platforms may offer to host your courses on their platforms, we offer the option of
associating our existing courses with your association, free of charge.
What this means for you:
No need to spend resources finding and paying instructors to create content, reviewing the accuracy of
the content, and developing software to host it. LearnFormula works with instructors to produce content
at no cost to the association.
Content, not just a platform
Engage your current members to build content for other members - at no cost to your organization.
Our existing courses are created and presented by experts in the industry and can supplement your
association’s course content.
While other platforms may offer to host your courses on their platforms, we offer the option of
associating our existing courses with your association, free of charge.
What this means for you:
No need to spend resources finding and paying instructors to create content, reviewing the accuracy
of the content, and developing software to host it. LearnFormula works with instructors to produce
content at no cost to the association.
Exposure
Some of the ways we can increase your exposure include:
Exposure
Some of the ways we can increase your exposure include:
Exposure
Some of the ways we can increase your exposure include:
White labeled login page
Hosting your logo on our site as a branded login page
Hosting your logo on our site as a branded login page
Email marketing and full analytics
Sending marketing emails in partnership with your association, to drive recognition and credibility
Sending marketing emails in partnership with your association, to drive recognition and credibility
Linking our courses directly on your site
It results in increased traffic for you
It resulting in increased traffic for you
Usage data and engagement
Providing analytics on user engagement so you can better target more engaging avenues
Providing analytics on user engagement so you can better target more engaging avenues
WHAT THIS MEANS FOR YOU:
Increased exposure, increased credibility, professional development content with your logo attached,
and marketing through positive word of mouth. All of these in turn lead to attracting new members and
their dues.
Increased exposure, increased credibility, professional development content with your logo attached,
and marketing through positive word of mouth. All of these in turn lead to attracting new members and
their dues.
WHAT THIS MEANS FOR YOU:
Increased exposure, increased credibility, professional development content with your logo attached,
and marketing through positive word of mouth. All of these in turn lead to attracting new members and
their dues.
Associations that trust LearnFormula
Associations that trust LearnFormula
Associations that trust LearnFormula
Course categories
Course categories
Course categories
Choose from 3,000+ courses in Soft Skills, Software Training, Accounting, Law, Human Resources, and many more!
Choose from 3,000+ courses in Soft Skills, Software Training, Accounting, Law, Human Resources, and many more!
Accounting
Accounting
Accounting
Leadership
Leadership
Leadership
Business
Business
Business
Tax
Tax
Tax
Law
Law
Law
Ethics
Ethics
Ethics
Accounting
Browse over 300 accounting courses, created by expert instructors with qualifications including: CPA, CA,
M.ACC, MTax, EA, and more.
Leadership
Vital in all fields of work, develop your team’s leadership skills, conflict management, decision making,
emotional intelligence, and strategic thinking.
Business
Whether you’re looking for consulting, customer service, entrepreneurship, or start-ups, you can find what
you need with 200+ courses.
Tax
Explore federal and international tax courses, tax planning, and tax compliance produced by industry
experts, designed to keep you on the cutting edge, year by year.
Law
Find the law content you’re looking for, whether it be corporate, criminal, family, privacy,
international, or lawyering-specific skills such as dispute resolution, mediation, and examination.
Ethics
We feature 70+ courses, from accounting-specific ethics, to Equality, Diversity, and Inclusion, to
business ethics.
and over 100 other categories
Learn from experts in the field
Become part of a global learning network, on the cutting edge of innovation
Targeted learning options: learn professional skills from industry experts
Career-relevant ethics: choose from ethics courses specific to a profession with actionable learning
outcomes
Our range of courses covers profession-specific topics, such as:
“How to Prepare an Operating Budget as a CPA” by Arun Mathur, FCPA, FCA, LPA
Ethics courses, specifically aimed at team members, such as:
“Today’s Corporate Ethical Culture” by Lynn Fountain
As well as courses focused on personal and general professional development, such as:
“Negotiation Fundamentals: How to Negotiate Effectively” by Life Progression Project
See How Courses Are Rated By Others
See How Courses Are Rated By Others
See How Courses Are Rated By Others
Contact Us
Let’s work together to drive frontline performance in all the right ways.
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terms
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privacy policy. You agree that we can contact you about LearnFormula.
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