Demystifying the full cycle of planning, executing, and evaluating high-impact ad campaigns.
In today’s professional world, understanding advertising isn’t just a skill — it’s a necessity.
But advertising is often treated as a “black box” — a mix of creative intuition and agency jargon.
*This makes it a challenge for business professionals who are “on the outside”.*
Advertising 101: From Idea to ROI is for non-marketers who want to understand the what, why, and how of effective advertising.
The Advertising Cycle
We break down the full cycle of advertising:
What You Will Learn:
You’ll learn how to select and brief agencies effectively, ensuring your partners deliver value, not just noise.
We also explore practical persuasion strategies, including logic, emotion, and personality-based approaches. And you’ll learn how to measure success through key performance indicators and behavioral data.
Topics Covered:
Why You Need This Course:
Whether you’re a new manager or a seasoned professional, Advertising 101 equips you with the knowledge to contribute to campaigns that deliver results. No jargon. Just actionable insights. Start building your advertising confidence today.
This course is for busy professionals who need practical, actionable insights. No jargon, no fluff. Just the core principles to plan, execute, and evaluate high-impact ad campaigns... so you can deliver measurable results.
Whether you’re new to marketing or looking to sharpen your strategic edge, “Advertising 101: From Idea to ROI” gives you a playbook to drive real business results.
Who this course is for:
General managers, business leaders, and professionals who want to understand the creative process, media buying, and campaign evaluation to drive real business results.
IMPORTANT NOTE: The content of this course is included in our larger course, “The Complete Marketing Playbook.”
3 activities • 11 videos • duration: 1h
Business Trainer, Author and Speaker
Dr Mike Clayton is a business trainer, author and speaker. Since 2002, he has been helping professionals, managers and leaders to excel in their roles with management, leadership, and personal effectiveness training. Mike has written over a dozen books for major publishers like Wiley, Macmillan and Pearson, including: Powerhouse, How to Manage a Great Project, How to Speak so People Listen, Brilliant Time Management, and The Influence Agenda. Mike's professional background is 12 years as a project management professional with the London office of international management consultancy Deloitte. Prior to that, Mike had an academic career in Physics, working at the world renowned Schuster Laboratory of the University of Manchester.
Professional development requirements vary by profession, country, and regulatory body. Before enrolling, review the course details and confirm that the content, learning format, and any listed credits meet your specific requirements. You are responsible for confirming eligibility with your regulator or professional association and keeping the records required for reporting.
