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Business Modeling: Improving a Start-up’s Chance of Success

The modeling process discussed in this course is a dynamic approach that helps the entrepreneur adapt and change their business model.

Created byJeffrey Cornwall
BeginnerUpdated Feb 26, 2021

About This Course

Building a strong business model is the key to improving the chance that a new business will have a successful launch and survive over the long-term. The business modeling process discussed in this course is a dynamic approach that helps the entrepreneur adapt and change their business model as new information is discovered from prospective customers.

Learning Objectives:

  1. Understand how to build an idea model
  2. Learn how develop a lean business model canvas to prepare for launch
  3. Recognize the importance of testing and refining a business model
  4. Learn how to develop a traditional business model canvas and use it as a foundation for a business plan

Course Content

1 activity • 21 videos • duration: 1h 37m

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Section 121 videos • 1 quiz • 1.6 hours
  • videocamIntroduction
    Duration 1:37
  • videocamWhy Build a Business Model?
    Duration 3:36
  • videocamThree Stages of Business Modeling
    Duration 1:52
  • videocamIdea Model: Is There a Market?
    Duration 6:30
  • videocamIdea Model: Is this the Right Business for Me?
    Duration 5:16
  • videocamIdea Model: Can it Make Money?
    Duration 2:46
  • videocamThe Foundation of a Business Model
    Duration 7:15
  • videocamCustomers with Problems to Solve
    Duration 5:36
  • videocamFinding a Solution with Value
    Duration 3:46
  • videocamConnecting with Customers
    Duration 9:34
  • videocamIdentifying Revenue Streams
    Duration 6:01
  • videocamEstimating Cost Structure
    Duration 3:18
  • videocamCreating Metrics for the Model
    Duration 5:49
  • videocamUsing the Lean Canvas to Identify Risks
    Duration 3:23
  • videocamTesting the Business Model
    Duration 3:13
  • videocamPivoting the Business Model
    Duration 3:08
  • videocamTypes of Pivots
    Duration 6:17
  • videocamFrom Customer Discovery to Execution
    Duration 2:45
  • videocamThe Traditional Business Model Canvas
    Duration 10:42
  • videocamTransitioning from Business Model Canvas to Business Plan
    Duration 2:18
  • videocamSummary
    Duration 2:32
  • quizReview Questions

Your Instructor

Jeffrey Cornwall

Entrepreneur / Professor / Author

menu_book33 courses
star1,594 reviews

Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.

Credit Information

Professional development requirements vary by profession, country, and regulatory body. Before enrolling, review the course details and confirm that the content, learning format, and any listed credits meet your specific requirements. You are responsible for confirming eligibility with your regulator or professional association and keeping the records required for reporting.

What Students Are Saying

4.6 out of 5
Student's Choice
47 reviews
  • SK
    Samantha K.
    starstarstarstarstar

    I would rate it 5-star if there is study materials.

  • OW
    Ovando W.
    starstarstarstarstar

    Excellent course. Only thing is I wish I could download the presentation for future reference.

  • PP
    Priyanka P.
    starstarstarstarstar

    Quiz questions are a bit tricky and do not match the notes in power point. i.e. Traditional business model is not the first business model that was discussed for the idea stage

  • GK
    Gerald K.
    starstarstarstarstar

    Very good and detailed step by step approach. Lots of common sense and Jeff no doubt has tons of that.

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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