How to engage people and enhance change readiness. Discover the 4 incentives to drive behavioral change.
Organizational change is never easy—but it can be far more successful when people are engaged, empowered, and ready for change. This course provides a practical and people-centered framework for designing and implementing successful organizational change. You’ll discover how to overcome resistance, build engagement, and mobilize stakeholders by leveraging the 4 key incentives that drive behavioral change: Knowing, Reflecting, Willing, and Capable.
From understanding stakeholder dynamics to building the infrastructure needed for sustained transformation, each section walks you through the steps to enhance change readiness and guide your organization through a smooth and effective transition. Ideal for change leaders, HR professionals, and managers, this course offers actionable insights to design change that sticks.
9 activities • 28 videos • duration: 1h 38m
Marjolijn de Graaf is a Change facilitator and Decision designer for organisations in change IMPACT COMPANY, Netherlands As a change architect and change facilitator, I have a psychological view on organisational development. Managers hire me to support themselves and their teams to deal with changes in such a way that they produce more impact, more (human) energy and more sustainability. My attention goes out to the social dimension of a technological or organisational innovation: that is about attitude and behaviour. I believe in the power of co-creation, because change is not feasible, but mainly arises in the interaction between people. So my work mostly consists of designing meaningful moments of interaction (sessions and dialogues) with which I guide managers and teams in their change assignment. As a senior Change practitioner and published author I have a track record of facilitating behaviourial change projects with my proven approach of Decisions by Design.
Professional development requirements vary by profession, country, and regulatory body. Before enrolling, review the course details and confirm that the content, learning format, and any listed credits meet your specific requirements. You are responsible for confirming eligibility with your regulator or professional association and keeping the records required for reporting.
Good basic framework with some examples of techniques to use along the way. Thanks!
Great course, the content provided to support the lectures are fantastic!
Yes. A few more examples would have been helpful
yes, this course was solid and a good resource for change management
