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How to engage people and enhance change readiness. Discover the 4 incentives to drive behavioral change.
Organizational change is never easy—but it can be far more successful when people are engaged, empowered, and ready for change. This course provides a practical and people-centered framework for designing and implementing successful organizational change. You’ll discover how to overcome resistance, build engagement, and mobilize stakeholders by leveraging the 4 key incentives that drive behavioral change: Knowing, Reflecting, Willing, and Capable.
From understanding stakeholder dynamics to building the infrastructure needed for sustained transformation, each section walks you through the steps to enhance change readiness and guide your organization through a smooth and effective transition. Ideal for change leaders, HR professionals, and managers, this course offers actionable insights to design change that sticks.
Marjolijn de Graaf is a Change facilitator and Decision designer for organisations in change IMPACT COMPANY, Netherlands As a change architect and change facilitator, I have a psychological view on organisational development. Managers hire me to support themselves and their teams to deal with changes in such a way that they produce more impact, more (human) energy and more sustainability. My attention goes out to the social dimension of a technological or organisational innovation: that is about attitude and behaviour. I believe in the power of co-creation, because change is not feasible, but mainly arises in the interaction between people. So my work mostly consists of designing meaningful moments of interaction (sessions and dialogues) with which I guide managers and teams in their change assignment. As a senior Change practitioner and published author I have a track record of facilitating behaviourial change projects with my proven approach of Decisions by Design.
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