This course covers all of the elements of marketing a business to attract new customers and retain existing customers.
The fuel for growing a business is marketing. Effective marketing demands a comprehensive strategy that touches on much more than just selling and advertising. This course covers all of the elements of marketing a business to attract new customers and retain existing customers. All of the elements are then brought together into an actionable marketing plan.
Learning Objectives:
Entrepreneur / Professor / Author
Dr. Jeff Cornwall is the inaugural recipient of the Jack C. Massey Chair in Entrepreneurship and Professor of Entrepreneurship at Belmont University in Nashville, Tennessee. He also was founding director of the Center for Entrepreneurship at Belmont, and led the Center for the first ten years of its operation. He has a Doctorate in Business Administration and an MBA from the University of Kentucky. In the late 1980’s, Dr. Cornwall left academics for a nine year “sabbatical” to become the co-founder and President/CEO of Atlantic Behavioral Health Systems, headquartered in Raleigh, NC. Dr. Cornwall has received national awards for his work in curriculum development and teaching, and in 2013 he was named the National Entrepreneurship Educator of the Year by the United States Association of Small Business and Entrepreneurship. He has published ten books and numerous articles on entrepreneurship.
