Marketing Yourself as a New Lawyer: Strategies for Building Your Brand and Growing Your Practice
How do you market yourself and your practice as a new lawyer? How do you get your name out there to start building a brand? No matter what area of practice you are in, whether you’re a sole a practitioner, whether you practice in a small or a big firm, spending some time on marketing yourself in the early stages of your career and your practice is important.
Join us to hear from lawyers with different levels of experience and a lawyer coach on what you can do aside from the standard “networking” to set yourself apart and grow your practice.
Best practices for career and profile management as a legal professional What was it like to start in an entirely different area of law and what made you want to do that? Were you always certain that this is what you wanted to do (in terms of Personal Injury law) from articles? What made you decide to go out on your own? What are some pointers that you could potentially convey to our audience here today and particularly those who are considering starting their own practice? What are some common pitfalls for young lawyers who are trying to establish their practice, get their name out there and establish a client base?
Leadership for legal professionals, excluding law firm or other organization-specific standards for promotion and/or partnership. How to be the leader in your area, blogging, papers, teaching, writing books, website development, personal branding, attracting business from client consultations.
Mentoring best practices for lawyers and paralegals Formal vs. informal mentors, mentors outside of law, board of directors, how to find them.
Understanding the business of law, including financial considerations, client development and strategic planning collaborating with the competition, how to network.
Presenters:
Jasmine Daya Kira Domratchev Ian M. Hull Paulette Pommells Rachelle Villanueva
Toronto Lawyers Association
For more than 135 years, the Toronto Lawyers' Association, located within the Courthouse Library, has represented the interests of lawyers practising in the City of Toronto. The association was founded to support its members in three key areas: Knowledge, Advocacy, and Community. To uphold these pillars, the association offers a year-round mix of online and in-person education programs for lawyers, hosts both free and paid events to foster in-person networking, and submits advocacy pieces on behalf of its members to the Ontario bench and bar, all levels of government, and the broader public.
