A fundamentally different approach to your professional leadership development, using insights from the RECIPIENTS of your leadership - your FOLLOWERS
This course examines the seven primary frustrations followers experience when working under ineffective leadership and provides actionable strategies to resolve them. It covers critical areas such as establishing a clear team purpose, providing dedicated one-on-one time, closing communication loops, and encouraging an environment open to respectful challenge. The material emphasises that leadership is a daily practice of consistency rather than intensity, focusing on specific feedback and genuine appreciation to build trust and performance. By shifting the focus from leadership 'techniques' to the needs of followers, the course offers a blueprint for improving team morale, retention, and productivity.
4 activities • 19 videos • duration: 1h 19m
Behavioural psychologist, international speaker & trainer
Andy Edwards is an inspiring and motivating international speaker and trainer who delivers memorable presentations and workshops on business relationships, understanding others, influence, attitude, and teams. Having studied marketing and lectured on the CIM Marketing Diploma, he further qualified in behavioural psychology, and has a National Diploma in coaching. Andy is qualified to deliver several psychometric instruments and has an excellent knowledge of other psychological and communication models including Neuro-Linguistic Programming (NLP). His books include: Why Can't People Be More Like Me?! (using simple psychometrics to understand self and others); LEADERSH*T (what your followers REALLY think of your leadership and how to change their minds); and Beyond Mars and Venus (a look at personal relationships through behavioural psychology). He has spoken in 14 countries and has worked with many commercial household names including JP Morgan, Stannah, Co Op, De Vere, Barclays, Simply Health, Sony and British Gas (to name but a few). In the public sector, Andy has worked with The NHS, The British Embassy (UAE), The Highways Agency, The National Apprenticeship Service, Business Link, Primary Care Trusts, and many local authorities. A sought-after keynote speaker, MC, masterclass presenter, trainer and coach, Andy is regularly booked for national conferences, staff conventions, away-days and AGMs for talks which are motivational, engaging, thought-provoking and fun.
Professional development requirements vary by profession, country, and regulatory body. Before enrolling, review the course details and confirm that the content, learning format, and any listed credits meet your specific requirements. You are responsible for confirming eligibility with your regulator or professional association and keeping the records required for reporting.
