Strategies for Choosing the Right Marketing Options, Building Momentum, and Achieving Long-Term Impact in Your Legal Practice
Websites, SEO, logos, taglines, social media, advertising - online and off, videos, direct mail, trade shows, networking, seminars and publications... The list of marketing options is long and it just keeps on growing. Small firms are simply unable to do it all. They face the challenge of having to choose and the pressure to choose well, in order to ensure precious resources deliver a return.
Join us as our presenters, Sandra Bekhor (Practice Development Consultant at Bekhor Management), and Garry J. Wise (Senior Counsel at Wise Law), discuss three key marketing tips for small and solo law firms:
• Fit and authenticity - How to choose marketing options that are right for your firm • Just start somewhere - The value of momentum, in driving results • Continuity to impact - The role of commitment in meeting your goals • Our presenters will share stories from the trenches about what has and hasn't worked for other firms.
Understanding the business of law and strategic planning; Technology in a law or legal services practice; Best practices for career and profile management as a legal professional
Three key marketing tips and examples to support those tips:
• How to choose what's right for you (as it can be overwhelming) • Just start somewhere (rather than staying frozen in indecision) • The value of commitment • Show marketing examples, including Wise Law’s Legally • Adulting campaign
Toronto Lawyers Association
For more than 135 years, the Toronto Lawyers' Association, located within the Courthouse Library, has represented the interests of lawyers practising in the City of Toronto. The association was founded to support its members in three key areas: Knowledge, Advocacy, and Community. To uphold these pillars, the association offers a year-round mix of online and in-person education programs for lawyers, hosts both free and paid events to foster in-person networking, and submits advocacy pieces on behalf of its members to the Ontario bench and bar, all levels of government, and the broader public.
