This online engineering PDH course articulates a framework for managing demand to improve the performance and ef¬ficiency of transportation systems. The framework consists of three elements: demand-side strategies, travel choices, and application settings. An illustration of the framework might be a large urban hospital (the application setting) which causes traffic congestion when employees’ work shift ends. Introduction of flextime for the employees (a demand-side strategy) would cause employees to alter their travel departure times (affect their travel choices), thus lessening congestion. The course describes dozens of strategies and shows how they can affect a wide array of travel choices in many different application settings. Numerous real-life examples are given. Topics: Demand-side strategies Mode choices Departure-time choices Route choices Trip reduction choices Origin/destination location choices Applications Summary of case study experience