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Courses/Marketing/Social Media Marketing

Simple, Effective + Profitable Social Media Marketing

Learn simple, effective, efficient, and tested strategies for social media marketing. You don't need gimmicks or paid ads to grow your business on Instagram and Facebook.

Created byAllison Stewart Bishins
IntermediateUpdated Jun 13, 2025
Simple, Effective + Profitable Social Media Marketing

What You'll Learn

check_circlelearn about social media marketing
check_circlelearn how to market on instagram
check_circlelearn how to market on Facebook
check_circlelearn how to leverage local community
check_circlelearn how to authentically engage with customers

About This Course

In today's digital landscape, social media isn't just an option, it's essential for connecting with customers and growing your business.

Discover how to build a compelling online presence with "Simple, Effective + Profitable Social Media Marketing". This course cuts through the noise to offer a practical, step-by-step approach tailored for small businesses and advocates.

You'll learn how social media acts as a powerful "wayfinding" tool, making it easy for customers to discover and purchase from you. Beyond just having a presence, you'll master strategies to engage and retain existing customers while attracting new ones, even leveraging the power of local connections.

Key topics covered include:

  • Defining and translating your brand visually and through content.
  • Crafting simple, authentic, and engaging captions and calls to action.
  • Basic photography tips for creating scroll-stopping images.
  • Efficient planning techniques to save time.
  • Effective engagement strategies to build community.
  • Understanding the unique strengths of different platforms like Instagram and Facebook.
  • Using social media to support and connect with your local business community.

Move beyond overwhelming trends and complex algorithms. Focus on building genuine relationships and showcasing your unique "magic" to create a social media strategy that is simple, truly effective, and profitable for your business.

Your Instructor

Allison Stewart Bishins
Allison Stewart Bishins

Social Media Marketing Consultant + Trainer

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star28 reviews

Allison Bishins is a small business consultant teaching businesses how to leverage marketing to increase revenue and build community at the same time. Her background in urban planning, non-profit work, environmental policy and marketing combine for a unique perspective on marketing that supports multiple outcomes.

Credit Information

Professional development requirements vary by profession, country, and regulatory body. Before enrolling, review the course details and confirm that the content, learning format, and any listed credits meet your specific requirements. You are responsible for confirming eligibility with your regulator or professional association and keeping the records required for reporting.

What Students Are Saying

4.5
Student's Choice
28 reviews

Frequently Asked Questions

We are a registered provider with 300+ associations and regulatory bodies worldwide. We operate across 27 global markets including Canada, the US, Australia, and the UK. Every course page clearly displays its specific accreditations. Upon completion, you receive a professional certificate that can be validated online. Our certificates include all necessary accreditation details, credit hours, and completion dates, and are formatted specifically to meet the submission requirements of most global regulatory bodies.

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