Harnessing Technology and Consumer Trends for Effective Legal Digital Marketing
We'll explore the dynamic evolution of technology within the legal industry. Gain crucial insights into consumer behavior trends, empowering you to tailor your digital marketing efforts effectively. From understanding online search habits to leveraging social media, discover best practices to enhance client engagement and stay competitive in the digital age.
This session provides practical guidance on implementing digital marketing strategies that optimize business development opportunities. Whether you're a solo practitioner or part of a larger firm, join us to discover new opportunities and navigate the ever-evolving landscape of digital marketing in the legal profession.
Toronto Lawyers Association
For more than 135 years, the Toronto Lawyers' Association, located within the Courthouse Library, has represented the interests of lawyers practising in the City of Toronto. The association was founded to support its members in three key areas: Knowledge, Advocacy, and Community. To uphold these pillars, the association offers a year-round mix of online and in-person education programs for lawyers, hosts both free and paid events to foster in-person networking, and submits advocacy pieces on behalf of its members to the Ontario bench and bar, all levels of government, and the broader public.
Founder and President of SocialEyes Communications
Marly Broudie is the proud owner of SocialEyes Communications, a leading digital marketing and business development firm specializing in working with lawyers, law firms, and other professional service providers. Marly has spent the last decade working in the field of digital marketing and business development. Throughout her career, she has had the privilege of working with numerous lawyers and firms, gaining valuable insights into the unique challenges and opportunities they face in today’s digital age. As the founder of SocialEyes, she has successfully collaborated with legal professionals to develop tailored strategies for enhancing their online visibility, reputation management, and client acquisition. Marly has provided training sessions at various law firms and has authored several articles on relevant topics in the legal marketing area.
