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Why your marketing funnel is leaking and how to turn more inquiries into signed retainers.
What happens in the minutes, hours, and days after a prospective client calls, emails, or submits a form often determines whether that matter is retained or quietly lost to another firm. Yet many firms have never formally mapped, measured, or optimized this critical part of the client journey.
This session builds on Found or Forgotten by focusing on what happens after visibility becomes opportunity.
We'll examine the systems, processes, and operational habits that turn inquiries into retained clients from response times and intake scripting to source attribution, conversion tracking, and CRM implementation. We'll explore where firms commonly lose high-value matters, how to identify operational blind spots, and how to build a more measurable, repeatable intake process.
Attendees will leave with practical tools, operational frameworks, and a clearer understanding of how to connect marketing, referrals, business development, and client intake into one measurable growth system.
Topics include:
Toronto Lawyers Association
For more than 135 years, the Toronto Lawyers' Association, located within the Courthouse Library, has represented the interests of lawyers practising in the City of Toronto. The association was founded to support its members in three key areas: Knowledge, Advocacy, and Community. To uphold these pillars, the association offers a year-round mix of online and in-person education programs for lawyers, hosts both free and paid events to foster in-person networking, and submits advocacy pieces on behalf of its members to the Ontario bench and bar, all levels of government, and the broader public.
Founder and President of SocialEyes Communications
Marly Broudie is the proud owner of SocialEyes Communications, a leading digital marketing and business development firm specializing in working with lawyers, law firms, and other professional service providers. Marly has spent the last decade working in the field of digital marketing and business development. Throughout her career, she has had the privilege of working with numerous lawyers and firms, gaining valuable insights into the unique challenges and opportunities they face in today’s digital age. As the founder of SocialEyes, she has successfully collaborated with legal professionals to develop tailored strategies for enhancing their online visibility, reputation management, and client acquisition. Marly has provided training sessions at various law firms and has authored several articles on relevant topics in the legal marketing area.
Professional development requirements vary by profession, country, and regulatory body. Before enrolling, review the course details and confirm that the content, learning format, and any listed credits meet your specific requirements. You are responsible for confirming eligibility with your regulator or professional association and keeping the records required for reporting.