A common cause of failure among startups is the business owner running out of cash before the business has time to become successful. The interplay between the financial conditions of a business and the financial situation of the owner is something that many entrepreneurs fail to plan for when they launch a new business. This course explains how the finances of the business and its owner are intertwined, including cash flow and debt. We also explore ways in which an entrepreneur can more effectively manage the personal side of this financial equation to ensure that their business has the best chance for survival from startup through its maturity. Finally, we look at the paths entrepreneurs have available to build personal wealth. Learning Objectives: 1. Recognize the importance of prudent personal money management for entrepreneurs 2. Understand how to manage cash in a small business 3. Learn how to effectively use debt in a small business 4. Understand how entrepreneurs can build wealth for themselves