A common cause of failure among startups is the business owner running out of cash before the business has time to become successful. The interplay between the financial conditions of a business and the financial situation of the owner is something that many entrepreneurs fail to plan for when they launch a new business. This course explains how the finances of the business and its owner are intertwined, including cash flow and debt. We also explore ways in which an entrepreneur can more effectively manage the personal side of this financial equation to ensure that their business has the best chance for survival from startup through its maturity. Finally, we look at the paths entrepreneurs have available to build personal wealth. 1. Introduction 2. The Bootstrap Life 3. Keeping Business Funds and Personal Funds Separate 4. How Much and When Should You Pay Yourself? 5. Runway and Emergency Funds 6. The Three Buckets of Profits 7. Good Debt, Bad Debt 8. Keep Track of Your Credit 9. Lines of Credit 10. Building Wealth from Your Business 11. Investing Beyond Your Business 12. Benefit Programs: For You and Your Employees 13. Finding and Working with a Tax Accountant 14. Conclusion Field of Study: Finance