Designing for Good Growth: Urbanism Beyond Masterplans

Creating successful places requires more than delivering buildings and infrastructure—it requires understanding how people live, move, work, and interact with the urban environment over time. As cities respond to changing demographics, climate pressures, and evolving patterns of work and mobility, traditional masterplanning approaches are giving way to more flexible, evidence-based models of urban development.

This webinar explores practical strategies for designing places that support long-term social, environmental, and economic value. Participants will examine how behavioural insights, public life, movement patterns, and stewardship influence urban performance, and how design teams can create adaptable, people-centred places that remain resilient well beyond project completion.

Key Topics Discussed:

• Moving beyond traditional masterplanning approaches
• Principles of good growth and place-based urbanism
• Behaviour-informed urban design and planning
• Public life, movement, and everyday place use
• Designing adaptable and resilient urban environments
• Social value and community-focused development
• Climate resilience and sustainable urban growth
• Long-term stewardship and place management
• Integrating mobility, land use, and public spaces
• Measuring urban performance beyond physical development
• Collaboration across planning, design, and delivery teams
• Lessons from contemporary urban regeneration projects